What is SEO?
SEO stands for Search Engine Optimization. Defining SEO means the techniques used to bring your article on first page or rank higher in Search Engines Results Page (SERP) like Google, Bing, yahoo etc. So, the whole idea to write an SEO optimized article is to bring traffic to your blog. The more traffic or visitors come to your blog, the more your blog will rank in SERP. Their are different SEO plugin and Add-on availabe now, which can help you in writing search engine friendly articles.
Types of SEO
There are two broad categories of SEO, white hat SEO and black hat SEO. So, how white and black hat SEO are different form each other.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, back linking, link building as well as writing content for human readers.
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
But, we will only focus on White hat SEO techniques, since we are here to follow the search engine rules. Let us check the section or areas to focus while writing an SEO friendly article.
SEO optimized Title
Title should be always important for visitors and readers. If your title is not catchy and does not include your keyword, you will hardly see your article on first page of SERP. So, always include your targeted keyword in your article. For example, here in this article I have targeted “SEO optimized article” keyword. Now, you can see the title of my article below.
“Superb tips for Writing SEO optimized article”
Always use some interesting and active words like free, superb, amazing, best etc. for your article title. Only your Article and Meta description is visible in the SERP. So, you should always try to keep a title which should make your visitor to click.
Permalinks should also be optimized and should have your focused keywords. You should avoid using stop words like to, a, an, of etc. and should only contain your targeted keywords.
Meta description is very important for the SEO friendly article. Meta description is only visible in the SERP along with article title, as shown in the below image.
In blogger, we have a section with Search Description, where we have to feed our article’s Meta description.
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If you are using Yoast SEO plugin, you will get a rectangular box at the end of the article which will have space for editing article title, permalink and Meta description as shown below.
The two lines in the meta description are very important to rank higher in search engines. Hence, Meta description must have your targeted keyword to rank higher in SERP.
Headers tags H1, H2, H3 for SEO
When we start writing our content, do remember to use Header tags like H1, H2, H3 etc. These tags are also counted as a plus point for SEO. As you can see in the below image, there are different Headers tags shown in WordPress while writing your article.
Always, remember use your focused keyword in these Header tags, which will surely help in ranking your article in the SERP.
Image Optimized for SEO
Image are always give real meaning to your article. A single image can explain the whole topic of your article. Hence, do use an image which can relate to your blog or article content. Once, you feed your image, you have to enter the “Alternative Text (Alt text)” for your image. You can say this Alt text as the name of your image. I always use my page title as Alt text of my image, as the focused keywords are present in my page title. As you can see in the below pic, how I have entered the Alt text in the Alternative text.
This way, we make our images of our article SEO friendly. Now, these images will appear in google image results for the resulting keywords in your Alternative text.
Length and content of article for SEO
Length of the article is necessary for SEO. But, today the first page of search engine results is full of long articles of around 1000 to 2000 words. If the article is lengthy does not mean it has all the ingredients of ranking higher in SERP. But, today if you want to target a keyword you have to do lot of research about the keyword. Once, you start writing an article you should cover all the necessary related topic of your keyword. Finally, your article should contain keywords in the all the necessary section of your page. Once, you have the quality, length and SEO optimized page, it will surely rank higher in SERP.
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Interlinking your blog post
See, if you visit any popular blog, you will always notice that they will interlink their blog posts. For example, Wikipedia website in which you will have interlinks in every line of their article. These links help the visitor to know more about the topic and decreases the bounce rate of the blog. Keeping your readers busy on your blog always increases your blog performance. In such a way, you will increase your blog traffic and ranking as well.
Important Points to Remember
Now, as I have shared all the possible techniques for making your article SEO optimized, I would like to share few points which you should avoid as well. Many of us are getting traffic using different techniques which can be harmful sometimes.
Do not repeat your keywords instantly in your article. Keep a keyword density of 0.5 to 2% in your article. For example, it is not necessary that the keywords should be present in every line of your article. Google can penalize your article for using your keywords frequently. If you are using Yoast SEO plugin, you will see the whole SEO analysis of your blog post including your keyword density. (see the below image)
Do not interlinks too much in your articles. Interlinking can be harmful if it is done unnecessary. Google can spam your article. Use links when it is required and which will give proper information through your links.
Do not use too much images. A good ratio of text and images in necessary for good ranking in the SERP.
Hope, you would have liked the article. Do share your thoughts in the comment section.