Search Engine Optimization is the process of using methods to boost ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic (ethical) and non-organic (referral traffic). The organic or natural SEO is the one which were website traffic come directly from search engine and in non-organic or artificial SEO the traffic comes from social networking sites or paid services.
Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.You do not need to be an SEO expert to get organic traffic, you just to have to write quality content about your topic.
How the Google organic SEO works?
Google SEO works on Search Engine Algorithm. This algorithm decide which content should be ranked in google. A Search Engine Algorithm is a mathematical formula set of computational rules that search engines use to rank web pages in response to a search query. Search engine algorithms operate on data sets specific to the webpage that the search engine has indexed (read and recorded), as well as other data that is external to the web page, such as links to it from other websites.
Tips to get best search engine optimization results for any website
If you want to optimize you website for organic search engine optimisation you need to need follow few crucial steps. You can get a SEO friendly website by following White Hat Organic Search Engine Optimization is based upon accurately telling the search engines what your web site is all about. This is accomplished by creating website pages that accurately describe your products and services using terms (keywords) that people are searching for — and creating best-quality back-end code (page titles, meta tags, page descriptions, etc) that both reflects and amplifies the value of the existing content on your web site.
You can follow the basic points for best search engine optimization to bring your blog or website on first page on search engine through organic traffic.
Identify Your Target Keywords
Always do a keyword research before targeting a keyword. Use keyword planner to find out the best low competitive keywords. If you have started a new blog or website for running a small business, then you should always target the long tail keywords. If you can spend some money for keyword tools then do use Semrush or long tail pro tool. Semrush is little expensive but Long tail pro is cheap and good tool for keywords and SEO.
On-Page and Off-page Optimization of your blog post
On page SEO web engine optimization is very important for ranking your blog on the first page of search engine. Proper use of keywords, images, meta description, SEO title and URL etc. always helps in increasing your On page SEO optimization score of your blog.
OFF page SEO can be improved by getting backlinks from high quality websites. This engine optimization Off SEO can be obtained by blog commenting or by writing guest post. Most of the large business company hire SEO consulting firm to get their website ranked high in web search engine.
Promotion and sharing of your blog post
Promotion of your blog is also a big part for SEO marketing. Yes, if you want to connect with rest of the world and become popular among world wide web, you need to promote you blog in every possible way. You can do this by sharing your blog content in Facebook, twitter, Instagram, Google plus, Pinterest etc. You can hire a affordable Professional SEO company to take care of your blog promotion. These search engine marketing strategies always helps in increasing your blog or website performance in search engine.
Track your website performance using google tools
Use the free tools like google webmaster tool and google analytics to track the performance of your website. These tools are best and keep tracking your website performance in google search engine. Just add and submit your website to these tools and monitor your blog performance.
Create a site map and submit it to search engines as well as to google webmaster tool. Sitemaps are an often-overlooked component of SEO. Search Engines like having an accurate map of websites, much as you like having an accurate map when driving. Website sitemaps contain a complete and accurate listing of the pages on your website that you want search engines to index and links that are titled to provide relevancy to search engines.
You need to constantly monitor your organic keyword rankings using these tool and determine whether or not your SEO efforts are paying off. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
You can easily find the ranking organic keywords and the blog traffic using these google tools. Keep following the SEO strategies till you rank higher in search engine.
Remove Duplicate Content for Improving SEO
If a search engine finds the same content on two pages of one site, or two pages on two different sites, it has to basically guess which page should be ranked. Having duplicate words also makes it hard for a search engine to decide which page should be ranked. Duplicate content can lead to decreasing your SEO score. If you blog content will create confusion for search engine, then obviously the blog ranking will decrease.