Social media or social networking sites are very important for increasing your presence in search engine. Since every user is online on social networking sites Facebook, Twitter or Google Plus, they are a great platform to share all your blog updates. Social networking sites are used 10 times more than search engine every day. Facebook and Twitter are two best platform for promotion. If you have healthy followers in twitter and Facebook, you can easily get lot of subscribers for your blog. If you have good number of subscribers than you can easily share your updates with them anytime. There are many ways you can increase your blog performance by using social media.
Know the interest of Audience
The best way to increase your blog traffic is to know your audience. Now, the question is how your can know your audience? For example, you have written a blog post and it has got lot of likes or share on Facebook or Twitter. Here, you should understand one thing that the blog post was good and most of them liked the topic of the blog post. Now, here you can write more articles on same topic and try to increase your followers or fans across social media. This is one way of knowing your public or audience interest.
Another way of knowing the public interest, is by directly contacting with them. You have to just go one step ahead and ask directly your blog Facebook fans or Twitter followers. There are users who regularly like your blog post, so just ask, message or email them, to know which topic they are interested to read. They will surely tell you because they like your blog post and would love to connect with you.
Check the likes or dislikes
You can even check the sentiment of the audience, to know the happiness of your audience. Their is only like option and no dislike option in social media mostly. If you get more likes, then you can say that the article or blog post was good. When you don’t get any likes then you can assume that the readers were not too much interested in your blog post. Hence, you can measure the sentiment of readers by likes or dislikes of your blog content. Try to keep your readers happy with your blog post, you will surely see a growth in your blog traffic.
One happy reader has the ability to bring 10 readers to your blog. Happiness has lot of power. Write what your readers are interested in, then you will get nice response from them.
Target specific audience
In social media, you can easily find a specific audience interested in a particular topic. For example, the Facebook groups are the places where you can easily find people of same interest, hence you can easily share any article related to same interest. In such a way, you don’t have to search your audience, you can easily find them on social media .Once, you find your audience, then just try to engage them in your blog so that they remain connected with your blog.
Similarly in twitter, hashtags(#) can help to target a particular group. If you use important keywords of your blog with hashtags, then you can easily target the particular audience with similar hashtags.